Example campaign
One real campaign, end to end
This is how a live outbound program actually runs in Blankname: how the campaign is set up, who is in the audience, when each person is contacted in their own timezone, and what the SMS plus call ladder does on every attempt.
- Setup and guardrails
- Audience with consent proof
- Recipient-local timing
- SMS + call cadence ladder
Stage 1
Campaign setup and guardrails
Every ceiling is set once, then enforced on each individual attempt. Nothing activates until the compliance checklist is signed.
- Campaign
- Winter Bill Relief - TX / FL
- Goal
- Book a solar consult or hand a hot lead to a rep
- Mode
- AI smart engine with keypad fallback
- Caller ID
- +1 (512) 555-0180 - owned number on Telnyx
- Calling window
- 9:00 - 19:00 in the recipient's own timezone
- Weekdays
- Mon - Fri, no weekends
- Attempt cap
- 4 attempts per contact, then the contact rests
- Daily ceiling
- 250 attempts per day
- Review gate
- Compliance checklist signed before activation
Checked again on every attempt
- Channel consent on file with date, source and proof
- Not on the internal or global suppression list
- Inside the recipient's local window and allowed weekday
- Attempt cap not reached for this contact
- Campaign still holds a signed compliance review
A contact that fails any check is parked with the failing rule recorded, never silently dropped.
Stage 2
The audience behind the numbers
155 contacts imported from a CSV: phones normalized, duplicates and suppressed numbers rejected, consent date and source required, timezone inferred from state and ZIP.
| Contact | Location | Timezone | Consent source | Channels | Status |
|---|---|---|---|---|---|
| Maria Alvarez | Austin, TX | America/Chicago | Web form | Voice + SMS | QUALIFIED |
| Devon Bennett | Tampa, FL | America/New_York | Web form | Voice + SMS | TRANSFERRED |
| Ravi Patel | Phoenix, AZ | America/Phoenix | Partner list | Voice | CALLBACK |
| Tanya Sullivan | Reno, NV | America/Los_Angeles | Web form | Voice + SMS | NOT_QUALIFIED |
| Ellis Moore | Dallas, TX | America/Chicago | Referral | Voice | NO_ANSWER |
155 valid rows
9 duplicates and 3 suppressed numbers rejected at import
100% consent coverage
Rows without a consent date and source never reach the queue
4 timezones
Each contact is dialed against their own clock, not yours
Stage 3
Call timing in the recipient's own hour
Answer rate is measured per local hour, weekday and state, then the best block is pushed back into the campaign window - clamped to your quiet hours.
Recommended window
15:00 - 18:00 local
Best weekday
Wednesday
Never dialed
Before 9:00 / after 19:00
Stage 4
The cadence ladder: SMS and calls together
Attempt N runs step N. Each step picks its own channel and its own delay, and the live counts show how far the campaign has walked the ladder.
Step 1 - SMS
immediatelyNamed intro text with the brand, the reason for contact and a STOP line. Sending it first lifts answer rates on the call that follows.
Contacts run
155
Step 2 - AI voice call
20 minutes laterAI opens with the disclosure, asks the qualification questions, scores the answer set and offers 1 to transfer or 2 to save the details.
Contacts run
155
Step 3 - SMS
next dayOnly for contacts who never answered. One short nudge with a callback link, suppressed instantly on STOP.
Contacts run
96
Step 4 - AI voice call
day 3Final attempt inside the local window. After this the attempt cap closes the contact out and no path can dial again.
Contacts run
61
Answer, qualify, opt out or request a callback and the ladder stops for that person immediately - later steps only exist for contacts still waiting on an outcome.
Stage 5
What the campaign produced
Every attempt writes a record: outcome, transcript, cost, keypad digit, transfer and rep. Nothing about the run has to be reconstructed later.
Attempts placed
475
calls and texts across 4 steps
Answered by a human
228
48% of voice attempts
Qualified
84
score above the threshold
Warm transfers connected
37
bridged to a rep in under 12s
Saved for follow-up
47
keypad 2, voicemail or all reps busy
Opted out
4
STOP or verbal, suppressed instantly
Transfer to a real agent
Keypad 1 or an AI-detected buying signal rings the eligible reps in priority order through your carrier, with the qualification summary on screen before they speak.
Or save it for a callback
If every rep is busy, the details, transcript and AI summary are saved as a lead with an SLA-tracked task, so a human calls back with the full context instead of starting over.
See it run on your own campaign
Tell us what you dial and we'll walk you through the console live: AI script generation, cadence and attempt caps, the compliance review gate, an AI smart engine call end to end, a warm transfer to a rep, and the cost per completed call at your volume.